Creation of a Streetwear Brand

Source: https://www.domestika.org/en/courses/466-creation-of-a-streetwear-brand

Design, produce, and market your first clothing collection

Streetwear is so much more than just a fashion trend. It’s understanding a lifestyle shaped around skateboarding, surfing, and hip hop in the USA during the ’80s and ’90s, and nowadays it’s everywhere. Street artist and designer Smithe is passionate about streetwear, something that’s very evident from his 10 years as creative director of the brand Tony Delfino.

In this course, learn to create a streetwear brand from scratch, starting with a concept and working your way towards selling it online.